Global Investigative Journalism Network (https://archive.gijn.org/tag/revenue/)
In order to break through the noisy internet landscape, you need to put in the work to build a long-term relationship with your readers, so that they remember your name and keep coming back. But what are the best platforms for you to use? And how can media organizations choose the apps that best reach their audiences? GIJN’s Rossalyn Warren has some tips.
In this second excerpt from a report on the state of sustainability of journalism, the author discusses the African press, how the coronavirus pandemic impacted reporting in the region, and the proposals to ensure the media not only survives, but thrives, in the future.
At a recent meeting of the Institute for Nonprofit News – for my sins, I now sit on INN’s board – we learned an interesting statistic: About half the organization’s members have a strategy to drive readers to their own sites/destinations, and the other half count on distributing their content via other platforms. Does it matter how we reach readers? And should we care?
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By Bridget Gallagher
Growing your major gifts program — or getting one started in the first place — can feel like an overwhelming responsibility. The philanthropic landscape is extremely competitive, and the prospect of identifying and soliciting prospective donors can seem cumbersome and intimidating.
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Introduction: The Three Main Commercial Revenue Strategies
Nonprofit investigative journalism organizations are increasingly borrowing strategies from larger commercial publishers to supplement their grant funding and to extend their impact. While membership and subscription strategies are focused on your consumers, commercial revenue strategies mean making deals with other institutions.
It’s hard enough to make journalism pay, but hardest of all for investigative journalism. Making Investigative Journalism Sustainable: Best Business Practices, GIJN’s new video series, features 10 leading journalists and experts from around the world who provide key tips how to fund investigative reporting organizations.
As part of GIJN’s new series, Making Investigative Journalism Sustainable: Best Business Practices, we are featuring a set of key tips from 10 leading journalists and experts from around the world who are either working to build viable organizations around investigative journalism or work as experts to support these enterprises. Here is Mohamed Nanabhay, Deputy CEO, Media Development Investment Fund (South Africa)
See videos from all 10 experts here.
Journalism has been mired in an economic crisis for years, prompting journalists to find new models of funding, and to experiment, innovate, and learn from one another. Some nonprofit organizations are raising funds through a range of commercial activities. GIJN’s latest Resource Center addition, written by Ross Settles from the Journalism and Media Studies Centre at the Hong Kong University, is designed to help journalists navigate the complex field of commercial revenue.
Want to move your news organization from advertising to reader revenue? For the American Press Institute, Damon Kiesow has penned a detailed report on exactly how to do this.
The literature on successful management of nonprofits, fundraising, and revenue diversification for media organizations is growing quickly, along with the nonprofit media sector. Most of the available material, however, is U.S.-specific, with little focus on the many challenges outside the States.