Press Freedom
Protest against violence by the Venezuelan government, 2017

‘Illuminate the Darkness’: Creating an Independent News Site in Crisis-Hit Venezuela

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The “dream” of Efecto Cocuyo began mid-2014, initially a discussion in cafes with colleagues and friends Laura Weffer and Josefina Ruggiero, as well as three young journalists. An incubator programme helped the team design an operational and business model and in January 2015 Efecto Cocuyo was born, launching first on Twitter and gaining 18,000 followers in its first week. At the time of writing, it had more than 724,000.

Alfonso Vara-Migue

Digital Strategy: Prioritize Community, Not Audience

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The old news business model has been serving advertisers and investors at the expense of the most important people in the media equation — the public, the readers, the users. But now that digital media have broken up that arranged marriage of advertising and news content, publishers are rediscovering the importance of focusing on serving readers.