How to Evaluate Commercial Revenue as a Sustainability Strategy for Investigative Media Organizations

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Introduction: The Three Main Commercial Revenue Strategies
Nonprofit investigative journalism organizations are increasingly borrowing strategies from larger commercial publishers to supplement their grant funding and to extend their impact. While membership and subscription strategies are focused on your consumers, commercial revenue strategies mean making deals with other institutions.

What is the Commercial Model for Investigative Media?

Journalism has been mired in an economic crisis for years, prompting journalists to find new models of funding, and to experiment, innovate, and learn from one another. Some nonprofit organizations are raising funds through a range of commercial activities. GIJN’s latest Resource Center addition, written by Ross Settles from the Journalism and Media Studies Centre at the Hong Kong University, is designed to help journalists navigate the complex field of commercial revenue.

Making the Nonprofit Media Model Work Around the World

Krautreporter proved it: donation-financed journalism is possible. Not only in the United States, but also in Germany – and possibly everywhere. It started a campaign for its own online magazine for in-depth journalism with experienced writers. Within one month it raised around 1 million Euros (about US$1.1 million). But 19% of this money was gone the moment it was raised. Devoured by sales tax.

People Problems in a Small Media Organization (Part 2)

In People Problems Part 1, we talked about two common kinds of complaints that you as a manager might hear. “I don’t think Karl is showing enough commitment to his work.” “The technical staff is being rude to our salespeople.” Here is a method for developing your colleague’s problem-solving skills, followed by how to apply it in these two cases. If you focus on developing your people, your organization will develop far more rapidly than if you focus on just the num.