Global Investigative Journalism Network (https://archive.gijn.org/tag/newsletters/page/2/)
Your newsletter mailing list is made up of real people who have allowed you into some of the most prime real estate in the world: their inbox, and this privilege should not be abused. Splice Newsroom offers their tips to offer your subscribers quality content.
Newsrooms are increasingly embracing newsletters as they seek to engage and grow their audiences. But there’s more than one way to tackle the form. Here’s a behind-the-scenes peek at what goes into creating newsletters for nonprofit newsrooms that explore single-subject issues, like education or gun violence.
You don’t need a million casual readers — just 1,000 committed ones. And there are signs that the “1,000 true fans” theory holds approximately true across a wide range of journalism enterprises — sometimes it’s actually a thousand; other times it’s 400, 1,500, or 5,000.
When ProPublica Illinois realized that readers had lots of questions about what goes on behind the scenes in their newsroom, its editors invited them to submit questions. They then created a regular series in which reporters take turns answering questions ranging from how anonymous sources are vetted to why journalists compete and sometimes collaborate.