audience engagement
De Correspondent’s Successful Membership Model
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Started in the Netherlands in 2013, De Correspondent wants to export its membership model to the United States. Will it fly?
beat reporting
Pactio: Where Loyal Readers Follow — and Fund — Their Favorite Reporters
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There’s a new funding strategy in the works, built around the idea that quite a few reporters have loyal followings and their readers just might be willing to chip in a few bucks to keep them in the news business. But as more organizations turn to reader support for revenue — whether framed as memberships or as subscriptions — they might face stiff competition for their individual crowdfunding model.
audience engagement
How a News Outlet Raised $600K with a DPO
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A for-profit “local newspaper without the paper” in California raised nearly $600,000 via a “direct public offering,” or DPO. Here’s how it works, and how it might work for your media organization.
Tools & Techniques
10 Tips for Creating a Successful Membership Organization
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There are no silver bullets, no hard-and-fast rules, no magic answers to running a membership-driven news organization. It takes a lot of effort, coordination and putting members at the core of everything. Media consultant Tim Griggs shares 10 essential ingredients for making it work.
Direkt36
We Had Four Successful Crowdfunding Campaigns. Here Are 10 Tips for Your Newsroom
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Raising money for your news organization via crowdfunding is difficult and can be stressful. Hungary’s Direkt36, which has run four successful crowdfunding campaigns so far, offers 10 tips from their experience to help you plan a good campaign. A GIJN original.
membership
Want to Launch a Membership Program? Here Are 6 Things to Consider
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Paywalls, live events, special print editions, paid newsletters, the list goes on. From new editorial products to exclusive experiences, news organizations of all types and sizes are looking for new revenue streams. Paula Montañà Tor offers six questions that you should consider before launching a membership program.
audience engagement
25 Ways Community Members Can Support Your Newsroom
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Media outlets’ communities have a lot to offer — and often, they would like to help. Here are 25 jobs that community members can do to aid newsrooms and examples of how to best include them.
sustainability
How The Guardian’s Membership Editor Connects Supporters and the Newsroom
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The Guardian has re-built its business around membership, and last year it appointed its executive editor for membership, Lee Glendinning, who formerly led the Guardian US. She explains how she uses her role to experiment and test new approaches.
sustainability
Survival Tips for Nonprofit Newsrooms: Fundraising, Membership, and Sustainable Models
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Revenue options for nonprofit newsrooms now include everything from story sales and membership to crowdfunding and even cryptocurrency tokens. But experts say fundraising – for better or worse – remains the foundational key to the survival and growth of nonprofits around the world, writes Rowan Philp for GIJN.
Tools & Techniques
Investigative News Startups Talk Membership Models
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What member participation activities are most useful to investigative news sites and most rewarding to members? The Membership Puzzle Project asked investigative news startups in Europe what they’ve been trying out.