Global Investigative Journalism Network (https://archive.gijn.org/tag/marketing/)
GIJN social media editor Holly Pate looked into best practices for increasing impact and audience engagement of investigative stories, gathering real-life examples from journalism sites around the world.
In a GIJN webinar on audience engagement, editors and digital marketing experts shared tips and resources on how to reach and engage with audiences by maximizing the impact of stories, and by using carefully curated newsletters.
Customer, profits, monetize. These are just some of the words that make journalists cringe because they sound so dirty when associated with our ethically-produced investigative journalism. But university professor James Breiner argues that journalists and the media need to add these words to their vocabulary without feeling squeamish.