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Tools for Measuring Your Group’s Audience and Impact

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As news publishers, it’s tempting to think of our analytics like the weather: they just happen to us. But it doesn’t have to be that way. By tracking our readers’ behavior and understanding what makes them act a certain way or click on a certain page, we can better understand how to recreate or manipulate their behavior the next time around. The following is a comprehensive list of tools to give you incredible insight into your readership.

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Engagement or Reach: How To Best Find Our Audience

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At a recent meeting of the Institute for Nonprofit News – for my sins, I now sit on INN’s board – we learned an interesting statistic: About half the organization’s members have a strategy to drive readers to their own sites/destinations, and the other half count on distributing their content via other platforms. Does it matter how we reach readers? And should we care?

Boston Globe

INN Joins 350 US Papers in Call for End to Trump Harassment of Press

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Join journalists across the US who are asking the public to stand up for their rights to free speech and an open government. While the effort started as a campaign by the Boston Globe to ask the President of the United States to stop attacking the news media, Donald Trump’s attacks on the press aren’t ultimately about the press. It’s about the people.

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Nonprofit Newsroom Survival Guide (part two)

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Last month we wrote about survival strategies for nonprofit investigative journalism organizations. As we stressed in that story, key to succeeding in the long term is diversifying revenue. Now, GIJN’s colleagues at the Investigative News Network have put together a useful infographic on the varied sources of revenue that groups can tap. GIJN’s staff will be joining an INN day on managing nonprofit newsrooms, held at the Investigative Reporters and Editors conference on June 20 in San Antonio, Texas. Included will be sessions on fundraising, best practices, branding and membership.