Batchgeo

Tools for Measuring Your Group’s Audience and Impact

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As news publishers, it’s tempting to think of our analytics like the weather: they just happen to us. But it doesn’t have to be that way. By tracking our readers’ behavior and understanding what makes them act a certain way or click on a certain page, we can better understand how to recreate or manipulate their behavior the next time around. The following is a comprehensive list of tools to give you incredible insight into your readership.

GIJN

GIJN Webinar – Larger Audiences, More Engagement, and Bigger Impact: How Journalists Can Better Market Investigative Stories

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This webinar will provide strategies and tips to engage and build audiences. It features a digital media advisor with three decades of experience in marketing and audience engagement, an expert on maximizing audiences via social media, and the CEO of a successful investigative outlet with long experience in the issues. It will focus on practical ways to ensure basic strategies and tools are in place to maximize engagement.

Anya Schiffrin

Global Muckraking: 100 Years of Investigative Journalism

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Global Muckraking is the first anthology of journalism from developing countries that goes back to the 19th century and includes 46 pieces of iconic reporting, each of which is introduced by a journalist, scholar, historian or activist who explains why the piece was important and what kind of impact it had (or didn’t) after it was published.

freedom of information

Reporting that Makes an Impact? Some Answers from Pakistan

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On February 15, Pakistan became one of only four countries in the world that make tax records public. The other three are Norway, Finland and Sweden. A year ago, no one would have thought this was possible. Pakistan, after all, is a cesspool of corruption and a paragon of opacity. But check the website of the Federal Bureau of Revenue and you’ll find prominently displayed there a link to the Parliamentarians’ Tax Directory. Click on the link and you’ll get a PDF that lists how much income tax each and every member of Parliament paid in 2013. On March 31, a similar listing will be made publicly available for the tax payments of all citizens. How in the world could this happen in Pakistan?

How They Did It

How They Did It: Inside a Mega-Collaboration on the US-Mexico Wall

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More than 30 journalists set out to film and observe every foot of the border with Mexico, from Texas to California. The result was a fully interactive map with about 20 hours of aerial footage of the border, a seven-chapter story about the journey, 14 additional stories about the consequences of the wall, 14 mini-documentaries and an explanation of the history of the border itself. Here’s how they did it.

Digital Transition

Mapping the World’s Digital Media

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Digitization has been one of the main drivers behind the changing nature of journalism as it affected news values, professional ethics, workflows, working conditions and newsroom management. On the positive side, it tremendously improved access to information and dissemination channels, but is this ever-more-connected world a better place for independent journalism? The digital switch-over has produced an unprecedented crisis in the supply of public interest journalism— in journalism that is independent, contextual, accountable, and relevant to citizenship.

Resources

Journalism and Digital Times: Wider Reach and Sloppy Reporting

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Digitization is one of the primary driving forces behind recent changes in journalism, including news values, professional ethics, workflows, working conditions, and newsroom management. The Mapping Digital Media study shows that digital media have not only changed journalism practices in developed countries but have also significantly shaped the way journalists work in emerging markets. Digital media bring opportunities, risks, and challenges to journalism. While digitization facilitates news gathering and dissemination, it does not necessarily foster better journalism. Plagiarism, lack of verification, and other unethical journalistic practices have increased alarmingly in many countries.

sustainability

How Nonprofit News Ventures Seek Sustainability: A Knight Study

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The proliferation of nonprofit newsrooms is one of the more promising developments in an industry wracked by a crumbling financial base and sweeping technological change. Since 2000, dozens of nonprofit media groups have sprouted, not only across America but worldwide. Many are deeply committed to investigative and accountability journalism, working to fill a void left by a mainstream media that either can’t or won’t do its job as social watchdogs. In April, the Knight Foundation published the third installment in a series of reports since 2011 tracking the progress of nonprofit news sites as they strive for a sustainable financial base. There are lessons here for media nonprofits worldwide.