data journalism

Why We Need To Tell Stories

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So you’ve amassed terabytes of data, reams of documents and hours of expert testimony, all backing up your conclusions. What’s the best way to convince people you’re right?

Tell them a story.

Ideally, a compelling, colorful tale weaving in memorable anecdotes and striking details. Printed in a clear, legible font. Oh, and it helps – no kidding – if it rhymes.

At least according to Nobel-prizewinning economist Daniel Kahneman, author of the outstanding Thinking, Fast and Slow, who’s made a career out of understanding – experimentally – how our brains take in information and make decisions. It isn’t always pretty, but it does help explain why storytelling is a centuries-old means of passing on information.