Global Investigative Journalism Network (https://archive.gijn.org/tag/engagement/page/3/)
Journalists can increase people’s trust and create a loyal audience by engaging with their readers in the comments section. This guide by The Coral Project has tips on how journalists can best interact with their audience, deal with potential abuse and find real value in the comments.
Email? Really? Yes, the newsletter is making a healthy comeback and this great opportunity to have a direct relationship with your audience should not be taken for granted. Here’s a roundup of tips on how to create and improve your newsletter.
De Correspondent has been tapping into the experience and expertise of its readers to build and research their stories. But instead of one-off engagements with their audience, they are reinventing their approach to the conventional rolodex: verifying their readers expertise and inviting them into conversations surrounding their stories.
Canada’s OpenFile had an elegant concept. They would ask readers to tell them what they thought was important and make editorial decisions around that. But the platform’s initial success couldn’t be sustained as it struggled to make money and maintain the flow of reader-suggested stories. Here’s what the OpenFile journalists learned about community journalism along the way.
Newsrooms are increasingly embracing newsletters as they seek to engage and grow their audiences. But there’s more than one way to tackle the form. Here’s a behind-the-scenes peek at what goes into creating newsletters for nonprofit newsrooms that explore single-subject issues, like education or gun violence.
Sustainable revenue and audience trust are two of the biggest challenges faced by media organizations all over the world — and neither are getting any easier. Engaging with audiences is one way to address these two interconnected issues. In the latest addition to GIJN’s Resource Center, Emily Goligoski brings to bear her experience as research director for the Membership Puzzle Project to explain various forms of audience engagement.
There are no silver bullets, no hard-and-fast rules, no magic answers to running a membership-driven news organization. It takes a lot of effort, coordination and putting members at the core of everything. Media consultant Tim Griggs shares 10 essential ingredients for making it work.
Watchdog workshops can be a good way for media organizations to get a bit of help with investigations — but also, crucially, they foster engagement. Here’s how Detroit’s Detour brought readers together to investigate bulk buyers in a local tax auction.
Crowdsourcing is a powerful tool for journalism. It can help fuel reporting, provide answers, and engage community participation. Jess Ramirez, who works as an engagement reporting fellow at ProPublica, lists the questions you can ask yourself when approaching an engagement project.
You don’t need a million casual readers — just 1,000 committed ones. And there are signs that the “1,000 true fans” theory holds approximately true across a wide range of journalism enterprises — sometimes it’s actually a thousand; other times it’s 400, 1,500, or 5,000.