donor-funded journalism
Tips for Donors
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Interest by the philanthropic community in supporting public-interest media is not new. Donor-supported nonprofit magazines like National Geographic and Mother Jones have been around for decades.
Homepage Top Story
Advice for Nonprofit Media: Treat Your Supporters Like Customers
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Charitable and nonprofit organizations have a lot to gain from adopting certain aspects of successful business models, and they should start with treating stakeholders as customers, argues Philip Piletic of CustomerThink.
donors
Secrets to Fundraising: A Great Cause and Plenty of Courage
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One of the most common things you hear people say when you tell them what you do for a living is “Oh, I hate fundraising! I could NEVER do that for living!” Nice. Yes, there are all kinds of fun responses we can think of. But what it tells us over and over again is that fundraising is widely perceived as something dirty, ethically challenged, or at least uncomfortable. People think that talking to someone about their own money is akin to talking to them about sex, politics, or religion. It’s not.
Becky Chinn
8 Ways to Increase Donations with Gift Ladders
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For non-profit media routinely engaged in fundraising, developing a stream of individual gift-giving is important. Here’s good advice on how to build and market a “gift ladder” — a series of donation levels that goes from quite to modest to major grants.
donor-funded journalism
And Now Some Words for Our Sponsors: GIJN Launches Tips for Donors
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Donors and prospective donors encounter not only difficult strategic choices, but also questions about how to measure the impact of their investments. These recent reports collected by GIJN delve into the social value of such philanthropy, assess programmatic options and provide measurement tools.
independent media
Five Reasons Why Direct Assistance is Vital to Independent Media
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To secure the work of independent media, direct assistance from either individual contributions or funding agencies are important as a bloodstream to keep us alive. Here are five reasons why direct assistance is so important to the success of independent media.
sustainability
Survival Tips for Nonprofit Newsrooms: Fundraising, Membership, and Sustainable Models
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Revenue options for nonprofit newsrooms now include everything from story sales and membership to crowdfunding and even cryptocurrency tokens. But experts say fundraising – for better or worse – remains the foundational key to the survival and growth of nonprofits around the world, writes Rowan Philp for GIJN.