Tips for Donors 

Interest by the philanthropic community in supporting public-interest media is not new. Donor-supported nonprofit magazines like National Geographic and Mother Jones have been around for decades.

Fundraising Sustainability Media

How a US Newspaper Raised $1 Million to Fund Investigations

In this excerpt, the executive editor of a regional US news outlet reveals the tactics that worked — and didn’t work — in their innovative campaign to raise $1 million to fund investigations. Among the key tips that emerged: one-on-one meetings, direct reach-outs, and published “what it cost” boxes are effective, and framing the pitch around benefits for the community, rather than the outlet, causes donors to dig deeper.