Sustainability
How a US Newspaper Raised $1 Million to Fund Investigations
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In this excerpt, the executive editor of a regional US news outlet reveals the tactics that worked — and didn’t work — in their innovative campaign to raise $1 million to fund investigations. Among the key tips that emerged: one-on-one meetings, direct reach-outs, and published “what it cost” boxes are effective, and framing the pitch around benefits for the community, rather than the outlet, causes donors to dig deeper.
