Global Investigative Journalism Network (https://archive.gijn.org/tag/audience-engagement/page/3/)
A for-profit “local newspaper without the paper” in California raised nearly $600,000 via a “direct public offering,” or DPO. Here’s how it works, and how it might work for your media organization.
Journalists can increase people’s trust and create a loyal audience by engaging with their readers in the comments section. This guide by The Coral Project has tips on how journalists can best interact with their audience, deal with potential abuse and find real value in the comments.
De Correspondent has been tapping into the experience and expertise of its readers to build and research their stories. But instead of one-off engagements with their audience, they are reinventing their approach to the conventional rolodex: verifying their readers expertise and inviting them into conversations surrounding their stories.
Is personalization the next revolution in the news industry? John S Knight Journalism Fellow Titus Plattner argues that at a time when more and more news outlets are shifting from an advertising-based revenue model to a subscription based model, personalization is the best way to reinforce the relation to the real client.
Research at the Shorenstein Center on Media, Politics and Public Policy show that email and SEO are critical to audience development and monetization in single-subject newsrooms. They offer some tips of how to improve and adapt these old-school web strategies to local newsrooms.
Your newsletter mailing list is made up of real people who have allowed you into some of the most prime real estate in the world: their inbox, and this privilege should not be abused. Splice Newsroom offers their tips to offer your subscribers quality content.
Sustainable revenue and audience trust are two of the biggest challenges faced by media organizations all over the world — and neither are getting any easier. Engaging with audiences is one way to address these two interconnected issues. In the latest addition to GIJN’s Resource Center, Emily Goligoski brings to bear her experience as research director for the Membership Puzzle Project to explain various forms of audience engagement.
When ProPublica Illinois realized that readers had lots of questions about what goes on behind the scenes in their newsroom, its editors invited them to submit questions. They then created a regular series in which reporters take turns answering questions ranging from how anonymous sources are vetted to why journalists compete and sometimes collaborate.
Following a surge of tick-borne illnesses in the northeastern US, two reporters with the Center for Public Integrity are investigating the health impacts resulting from climate change — and they are engaging the help of health professionals and the public to gather stories and data.
Membership programs are in a state of rapid evolution as more organizations see them as an imperative way to diversify revenue. The Membership Puzzle Project, a public research project into membership models, spoke to publishers around the world who have membership programs to find out what they have learned.