Global Investigative Journalism Network (https://archive.gijn.org/tag/audience-engagement/)
Podcasts are quintessentially an audio medium, but to reach newer and younger audiences, many shows are now beginning to add video elements to the traditional format.
Gaming and the news have a history, for decades they have been used to increase engagement and reach younger audiences. Here are some tips for getting started with gamification in your next investigation.
GIJN member El Surtidor is a Paraguayan news organization created in 2015 that prioritizes innovation and multi-platform, visual journalism.
In order to break through the noisy internet landscape, you need to put in the work to build a long-term relationship with your readers, so that they remember your name and keep coming back. But what are the best platforms for you to use? And how can media organizations choose the apps that best reach their audiences? GIJN’s Rossalyn Warren has some tips.
GIJN social media editor Holly Pate looked into best practices for increasing impact and audience engagement of investigative stories, gathering real-life examples from journalism sites around the world.
Is measuring reach, attention, and engagement the same as measuring the impact of your journalism? The model and technology are not yet there to measure the real impact of a story on behavior and policy.
In a GIJN webinar on audience engagement, editors and digital marketing experts shared tips and resources on how to reach and engage with audiences by maximizing the impact of stories, and by using carefully curated newsletters.
Particularly for media organizations committed to engaging those people “formerly known as the audience,” campaigns are a great way to connect with and build a meaningful relationship with communities, writes The Bristol Cable co-founder Adam Cantwell-Corn.
শুধু ভালো একটি প্রতিবেদন বা প্রকল্প তৈরিই সাংবাদিকদের জন্য যথেষ্ট নয়, সেই সঙ্গে থাকা চাই সেটি ছড়িয়ে দেওয়ার পরিকল্পনা। কিভাবে বিভিন্ন সোশ্যাল মিডিয়া প্ল্যাটফর্ম ব্যবহার করে সেই কাজটি করতে পারেন? আপনার নিউজরুমের সামর্থ্য অনুযায়ী কিভাবে বেছে নেবেন সঠিক প্ল্যাটফর্মটি? কিভাবে এ ধরনের পাঠক সংযুক্তি নিয়ে যথার্থ পরিকল্পনা করবেন? ইত্যাদি অনেক গুরুত্বপূর্ণ প্রশ্নের উত্তর পাবেন এই লেখায়।
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By Emily Goligoski
Curious about what your readers think? What audience members know and want to learn from you?