Global Investigative Journalism Network (https://archive.gijn.org/tag/analytics/)
Estos recursos permiten evaluar los datos de tráfico de un sitio web: los orígenes digitales y geográficos de los visitantes, qué dispositivo están utilizando para visualizarlo, la popularidad de artículos específicos. Aparte, ayudan a optimizar las páginas para aumentar el tráfico y mejorar la experiencia de los usuarios.
There is no singular “right” way to set up technology for an audience-centric newsroom. What’s most important is not which tool you choose, or the method by which you implement them, but that your system is well-integrated. Each part must be able to speak to all the others, allowing your data to flow seamlessly, and empowering your team with easy-to-understand workflows that help you better connect with your audience.
As part of GIJN’s new series, Making Investigative Journalism Sustainable: Best Business Practices, we are featuring a set of key tips from 10 leading journalists and experts from around the world who are either working to build viable organizations around investigative journalism or work as experts to support these enterprises. Here is John-Allan Namu, Investigative Journalist and Co-Founder, Africa Uncensored (Kenya)
See videos from all 10 experts here.
Many great actors failed to adapt from silent movies to the “talkies” and disappeared from the big screen. By the same token, many great journalists risk fading away because they are not adjusting from the era of virtually silent audiences to the virtual era of talking audiences.
Likes in your social network, praises from friends or numbers of clicks aren’t enough to drive an audience development strategy. Here’s what every independent news media organization needs to know about creating expertise in audience development that will help you measure and maximize your reach.