Global Investigative Journalism Network (https://archive.gijn.org/tag/advertising/page/2/)
Six independent media start-ups in Poland are trying to counter the growing politicization and the financial pressures that have ravaged quality journalism in the country. But can these start-ups build audiences and become sustainable in a challenging media market?
I may have misled people for the last few years by saying that investigative journalism is not a business but a public service. Investigative journalism does, in fact, have commercial value. While investigative journalism may not produce the web traffic of popular topics, a media organization reaps intangible but valuable benefits. Jeff Bezos, for one, seems to appreciate that value.